Summary:

We are Pearson VUE, the license and certification testing arm of Pearson -the world’s learning company. Our in-house marketing agency is seeking a Marketing Manager to work closely with our largest IT accounts to lead marketing communications planning, development and execution of campaigns designed to grow certification exam volume.

In this role, you will work closely with our largest IT accounts such as Microsoft, CompTIA, AWS and PMI. You are the backbone of the team overseeing the creative process from briefing to presentation, production and implementation. Leading the majority of client calls and meetings, the day-to-day project and account management is in your hands.

Location: Remote only within the United States

Responsibilities:

Strategic Planning – Lead development of strategic communications plans to achieve growth goals

• Develop communications strategies, timing and budgets

• Work with our media planners to determine the best media mix

• Present strategic plans to clients for buy-in and approvals

• Collaborate with Business Development Managers and VUE Marketing leadership to ensure campaign plans meet business objectives

Account Management -- Lead accounts to ensure overall contract and fiscal performance

• Function as primary day-to-day marketing lead on assigned accounts

• Manage campaigns, digital implementation and tracking

• Present creative concepts and results to clients

• Direct external agencies and internal teams in the development of campaigns

• Coordinate measurement and reporting to clients and stakeholders

• Serve as liaison with various Pearson departments to ensure customer commitments that are outside of those areas covered by marketing are met

• Write creative briefs

Qualifications:

• 5+ years of agency experience (preferred) or related communication industry experience that provides an understanding of advertising, marketing, paid and social media, creative, production, research, direct marketing, etc.

• BA required with a preferred concentration in advertising, communications or marketing

• Strong presentation and writing skills

• Strong listening and interpersonal skills

• Strategic thinker

• Management and team-building skills

• Proficient in MS Office Suite or Mac equivalent.

• Ability to travel as needed

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:

The minimum full-time salary range is between $85-90k.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Assessment & Qualifications

Schedule: FULL_TIME

Req ID: 14260

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