As the global leader in electronic testing, Pearson VUE (www.pearsonvue.com) validates the skills and knowledge of millions of individuals every year. Our customers’ high-stakes certification, licensure, admissions and other credentialing exams help people advance in technology, government and professional careers, as well as attain educational growth. Pearson VUE offers proctored exams through the world's largest network of test centers in addition to testing in online and un-proctored environments.

Certiport is part of Pearson VUE, a business of Pearson, the world's leading learning company with global-reach and market-leading businesses. Pearson is listed on both the London and New York stock exchanges (UK: PSON; NYSE: PSO). For more information, visit www.pearson.com.

Certiport prepares individuals with current and relevant digital skills and credentials for the competitive global workforce. These solutions are delivered by more than 12,000 Certiport Centers worldwide and include the official Microsoft Office certification program, the Microsoft Technology Associate certification program, the Adobe® Certified Associate certification program, the CompTIA Strata™ IT Fundamentals, the Autodesk® Certified User certification program, the Intuit® QuickBooks Certified User certification program and the Internet and Computing Core Certification (IC³® ). As a leader in lifetime advancement through certification, Certiport values innovative individuals who aren't afraid to jump in and jumpstart their careers.

The Tradeshow Marketing Manager is responsible for ensuring that Certiport / Pearson VUE attends and exhibits at key industry tradeshows throughout the year to best promote our certification portfolio. The Marketing Manager will work closely with the sales leadership team to identify which shows are strategic for Certiport to attend, and then build a strategic plan of attack for all confirmed shows. The Marketing Manager will organize and execute all the necessary details related to each event to ensure success. This includes staffing requirements, scheduling, promotional materials, shipping, and all other details related to each event. The Tradeshow Marketing Manager will be responsible for managing and tracking an assigned budget for the year. He/she will also be responsible for tracking and passing along, to the sales team, all the leads generated at the events. The Event Marketing Manager will also be responsible to determine and communicate the ROI for each event. This position will report to the Director of Field Marketing.

Tactical execution of trade shows program

• Full event management of about 120 small-to-medium size exhibits, including all aspects of event logistics from development of content, production, venue management, promotions, employee coordination and other show-related responsibilities

• Create and manage project schedules and timelines

• Manage budgets, ensuring all shows are executed within budget

• Work closely with 3rd party vendor to ensure booth properties are pulled and shipped for timely arrival at shows

• Pull and ship printed and marketing materials for each show

• Source, order and maintain promotional and printed materials in house for each program

• Order supplies for 3rd party vendor as requested

• Source and order all Certiport owned booth properties

• Support sales staff by shipping promotional material for territory visits

• Manage FedEx account

• Full event management of 3-5 hospitality suites, including all aspects of event logistics venue selection, F&B management, legal approval for ABC compliance, invitations and tracking of attendees

• Work with creative team to develop booth properties and materials

• Interact with event properties, vendors, and partners as required

• Brief and prepare Certiport sales and marketing personnel attending each event

• Help develop and implement marketing activities to drive attendance to booth, sessions and other events at specific shows

• Travel and on-site event management (approximately 4 weeks of travel a year)

Reporting and post-event support

• Nurture leads ensuring they are entered in Salesforce in a timely manner

• Work with field marketing team to ensure post-show communications are sent to show attendees

• Create event reports and maintain database of event history, including photos

• Track ROI and report regularly on results via email and in Quarterly Business Review

Strategic planning and organization of trade shows

• Design key message for shows. Direct look and feel of each event.

• Work closely with sales leadership and product and field marketing managers to create annual trade show calendar.

• Develop annual tradeshow budget based on selected events

• Selection of booth and sponsorship for shows

• Investigate speaking opportunities and coordinate submissions

Support for corporate events

• Support the larger Certiport marketing team in executing key corporate events throughout the year

Other duties as assigned

Qualifications and Skills

• Bachelor’s degree preferred in Business or Marketing

• 3+ years of experience in events or marketing

• 1+ years of experience in budget management and tracking

• 1+ years of experience in education marketplace preferred

• Great communication skills

• Must be detail-oriented

• Ability to build up and maintain relationships effectively

• Ability to deal with fast-paced changes

• Effective time management and prioritizing skills

• Ability to work independently under limited guidance on numerous projects simultaneously

• Familiar with Microsoft Outlook, Excel, Word, PowerPoint and Internet browsers. Certification on Microsoft Office is preferred

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Assessment & Qualifications

Schedule: FULL_TIME

Req ID: 13830