募集職種： マーケティングマネージャー

職務内容：

Pearson Japanは、企業向けブランディングやコーポレートマーケティングの経験があり、スキルが高く、情熱あるマーケティングマネージャーを募集しています。

マーケティング・マネージャーは、APAC管轄シニア・マーケティング・マネージャーの直属となります。このポジションは、法人顧客をターゲットとした効果的なマーケティング戦略を立案・実行し、法人企業向け市場における強力なブランドプレゼンスを構築することで、事業の成長と成功を推進する重要な役割を担います。

英語学習サービス - 私たちは、英語学習を通して、世界中の学習者がその潜在能力を最大限に発揮できるように、その支援に取り組んでおります。

勤務形態：

私たちはハイブリッドな働き方に取り組んでおり、フレキシブルなリモートワークやバーチャルワークを採用しています。社員は自分の働き方に合わせて、柔軟にオフィス勤務やリモートワークを選択することができます。

期待する役割：

・顧客獲得、リードジェネレーション、ブランド認知を促進するための包括的なマーケティング戦略およびキャンペーンを企画・実行し、日本国内の法人顧客向けに学習ツール・英語アセスメントおよびサービスを提供すること。

・パンフレット、プレゼンテーション、ケーススタディ、営業ツールなどのマーケティング資料を制作・管理し、法人顧客の獲得・維持に努める営業チームをサポートすること。

・営業チームと密接に連携し、彼らの要求を理解し、B2B営業拡大を支援するためのターゲティングマーケティングの施策、キャンペーン、資料を企画・遂行すること。

・Eメールなどを使ったダイレクトマーケティング、コンテンツマーケティング、ソーシャルメディア、業界イベントなど、様々なマーケティングチャネルを駆使した効果的な認知度向上・リード創出キャンペーンを企画し実行すること。

・クライアント企業、業界インフルエンサー、戦略的パートナーを含む主要なステークホルダーとの強固な関係を構築・維持し、Pearsonのブランド価値を高め、ビジネスの成長を促進すること。

必須のキャリア、スキル、資格など：

・マーケティング、ビジネス、または関連分野の学士号。修士号があれば尚可。

・B2Bマーケティング、ブランディング、コーポレートマーケティング（デジタルマーケティングを含む）において、同様のポジションで実績を出している方

・B2BおよびB2B2C市場のダイナミクスを理解し、日本の法人顧客をターゲットとしたマーケティング戦略を立案し、成功させた経験を所持している方

・日本語（ネイティブ）と英語に堪能で、両言語による文書および口頭での卓越したコミュニケーション能力を有している方

歓迎する要件：

・教育業界におけるB2Bブランディングとコーポレートマーケティングに情熱を持ち、結果重視のマーケティングのプロフェッショナルである方、ぜひご応募ください。私たちのダイナミックなチームに加わり、日本の教育ビジネスの成長と成功に貢献してください。

私たちと同じように、学習を通じて人々の生活を変えることに情熱を注いでいる方は、ピアソンで働きたいと思う理由をお聞かせください。今すぐ応募ボタンをクリックして、ご応募ください！

About the role : We are seeking a skilled and motivated Marketing Manager that has experience in B2B branding and corporate marketing, to join our education business in Japan.

The Marketing Manager will report directly to the Regional Senior Marketing Manager, APAC. This position will play a crucial role in driving the growth and success of our business by developing and executing effective marketing strategies targeting corporate clients and building a strong brand presence in the B2B market.

Our team: English Language Learning – We aspire to help committed learners around the world reach their full potential through English language learning.

As a Marketing Manager, you’ll be responsible for:

• Developing and implementing comprehensive marketing strategies and campaigns to drive customer acquisition, lead generation, and brand awareness for our education & assessment products and services to corporate clients in Japan.

• Develop and manage marketing collateral, including brochures, presentations, case studies, and sales tools, to support the sales team in their efforts to acquire and retain corporate clients.

• Collaborate closely with the sales team to understand their requirements and develop targeted marketing initiatives, campaigns, and materials to support their B2B sales efforts

• Plan and execute effective awareness and lead generation campaigns, utilizing various marketing channels such as email marketing, content marketing, social media, and industry events etc.

• Build and maintain strong relationships with key stakeholders, including corporate clients, industry influencers, and strategic partners, to enhance our brand reputation and drive business growth.

To be successful in this role, you will ideally have:

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.

• Proven experience in a similar positions in B2B marketing, branding, and corporate marketing (including digital marketing), preferably within the finance/ fintech, tech, education or related industries.

• Solid understanding of the B2B and B2B2C market dynamics and experience in developing successful marketing strategies targeted at corporate clients in Japan.

• Fluent in Japanese and English, with exceptional written and verbal communication skills in both languages.

Flexible working: We are committed to hybrid working practices and has adopted flexible remote and virtual working. Where possible our employees can choose to manage their attendance to the office more flexibly

If you are a results-driven marketing professional with a passion for B2B branding and corporate marketing within the education industry, we would love to hear from you. Join our dynamic team and contribute to the growth and success of our Japan education Business.

If you are as passionate as we are about changing lives through learning, then help us to learn more about you and why you want to work with Pearson. Click ‘Apply Now’ to create your application online.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: English Language Learning

Schedule: FULL_TIME

Req ID: 13297